Digital Marketing
- Posted by eliseojavier on October 1st, 2010 filed in Economía, Marketing
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OCTOBER 1, 2010
Business Impact: Special Report on Digital Marketingby Evan I. SchwartzEach month, Business Impact will roll out a special report on an urgent topic, and each business day we’ll bring you a piece of the big picture. October’s topic is digital marketing, and we are focusing our coverage on a theme: “technologies of persuasion.” We’ll explore how companies are fusing technology together with psychology to influence brand choice, to alter behavior, and to change attitudes.
Para leerlo completo en MIT TR muy interesante.
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