Digital Marketing and Web Services

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Category Archive Marketing

PorE. J. Asso

Nueva etapa de para mi blog

Todo cambia, todo es nuevo y al mismo tiempo es viejo. Envejece rápido. Nadie puede creer que lo que leemos en internet es flor de más de un día.  Sin embargo, la palabra perdura y es lo construye nuestro pensamiento. Tanto más evolucionados en nuestro pensamiento seremos en la medida que nuestra palabra sea más rica y nuestra razón más clara.

Siempre he tenido sueños, alcanzarlos es el motivo de mi vida. Tengo más sueños que vida y dentro de esos sueños hay algo que nos da vida, si los logramos nos fortalecemos para lanzarnos a por el siguiente sino lo alcanzamos pensamos como hacerlo mientras nos lanzamos a por otro.

El uso y el seguimiento de la tecnología ha sido un motor. Cuando hice la Tesis la hice en Mac, quizás de las primeras en Geología, nada estaba hecho fuera del ordenador. Dibujos, textos, gráficos… bueno alguna cosa si, pero poca cosa.

La tecnología me ha devorado, lo reconozco y aún hoy me sigue devorando.

Nada me parece más apasionante que usarla en crear un mundo diferente, tan humano como antes, pero mejor. Porque la tecnología como una parte de la ciencia no es buena ni mala, simplemente depende del uso que le demos. Mis usos siempre están enfocados a la productividad, osea tener más tiempo para estar con la familia, vivir más cerca de los que quieres, poder cuidarlos y amarlos. Productividad recubierta de crm, bi, movilidad, marketing digital y más …

Nuestra foto de portada la firma Ken Robinson alguien con quien tomaría un buen café arábiga de Cafés AyS de Zaragoza, de la mano de Alejandro Salvo en Almudévar SABORES.

Ken Robinson nos enseña como cambia el mundo por lo que nos hacemos cambiar cuando entramos en un sistema educativo, de los de verdad, de los que te transforman, de los que cuando comienzas eras uno y cuando lo terminas eres ese uno más unos enteros más, sino te has multiplicado varias veces.

Estar conectado con la gente para mí es estar conectado a sus neuronas de la única manera que conozco, leyéndoles o escuchándoles.

PorE. J. Asso

Marketing de contenidos

According to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business strategy, they can help guide your clients’ or company’s goals and processes. I don’t know any marketer worth his or her salt who’s not laser focused on content as a component of their integrated marketing strategy and this research from Adobe and eConsultancy bears that out.

The two companies surveyed more than 700 digital professionals toward the end of last year to identify the challenges and opportunities that will be prevalent throughout 2013. Companies and agencies agree that content marketing is the top priority, followed by conversion rate optimization, social media engagement, targeting and personalization and mobile optimization.

The report findings were condensed into an infographic—and here are a few facts we found the most intriguing:

Targeting and Personalization

52% of marketers say the ability to target and personalize content is fundamental to their online strategy. We agree. Targeting, segmentation and personalization, especially in email campaigns, is key to success when it comes to the sales funnel.

Marketers Lack Training and Resources

Only 18% of marketers think they have the marketing tech they need to succeed. We see this every day, with both our clients’ staffs and with prospects. There’s so much to know, so much to learn, so much to do and so few resources allocated (across the enterprise as well as with small- to medium-sized businesses) that marketers feel overwhelmed, pretty much on a daily basis.

Content Creation, Data Integration, Measurement Are Key

Survey respondents reported that the top three marketing tasks for 2013 include creating engaging, consistent content on multiple platforms; joining online and offline data; and measuring with greater accuracy and optimizing accordingly.

Mobile Rules

And for all of our fellow mobile enthusiasts out there, 43% of marketers surveyed said mobile optimization was among the three most exciting digital marketing opportunities for the year.

Read more: http://www.v3im.com/2013/04/digital-marketing-trends-2013-the-year-of-content/#ixzz2S3SPlMLJ

PorE. J. Asso

Tuenti-Facebook-Twitter-Google+

Es un trozo de una entrevista a un Guru… Si quieres leer mas, secillo copia un trozo de estos párrafos en google y te llevará a la entrevista. Suerte!
― Tengo una amiga que es profesora de Secundaria y me decía hace poco que sus alumnos están obsesionados con comunicarse con sus amigos online. Hace unos años, salían del instituto y se iban a casa sin necesidad de estar comunicados, pero ahora observaba que, a sus alumnos, no estar constantemente en Facebook hablando con sus amigos les creaba incluso ansiedad. ¿Puede crearnos adicción a las redes sociales este sobredimensionamiento?

― Sí, desde luego que se puede desarrollar una adicción, pero en muchos casos la sociedad suele echar la culpa a la tecnología por problemas que son sociales, no tecnológicos. A veces la gente habla de datos y dice que la tecnología es mala, pero no es mala; simplemente está ahí. Vivimos en mundo que por fin ha podido conectarse, y esta conexión es irreversible. Yo les digo a mis estudiantes que me enseñen su perfil de Facebook para decidir si deberían tomar la clase o no.
La gente tiene que poder vivir el mundo nuevo. Yo a todos mis alumnos les regalo a principio de curso una camiseta con un código QR. Lo que ellos no saben es que cada camiseta tiene un código distinto, y que cuando lo escanean, yo puedo ver dónde lo han hecho. Estamos en un mundo cada vez más honesto, es muy complicado mentir. Antes podías mentir en tu CV y decir que habías sido jefe de un departamento de una empresa, y nadie te pillaba, porque a lo mejor esa empresa ya ni existe. Pero ahora hay mucha transparencia social; no se puede mentir, porque se ve todo. Esta transparencia ha hecho un mundo mucho mejor.
El Confidencial (tomado de)

PorE. J. Asso

WiFi gratis en Almudevar SABORES

En Almudévar SABORES, siempre lo han tenido claro servicio y servicios gratis. La WiFi es como un extra de agua tras el café. Por que no ?

Y no se equivocan en Almudévar SABORES, siguen la tendencia de los cafés ingleses.

Seguid la pista en el artículo de The Guardian !

Free Wi-Fi with that coffee? Why cafes are embracing an age of connectivity

As Wi-Fi hotspots increase, small UK businesses are preferring to give access to smartphone and tablet users for free

More cafes and food outlets are offering free Wi-Fi to customers, bypassing the need for paid-for hotspots Photograph: Lourens Smak/Alamy

Charles Arthur

The Guardian, Thu 22 Dec 2011 15.22 GMT

Any cafe that puts up a sign offering free goods usually does so with trepidation: what if the rush is too great and it costs more to offer than it brings in?

But for Derek Thompson, the proprietor of Gluttons cafe in the market town of Saffron Walden, there was no such worry. For the past 18 months, he has been offering free wireless internet access at the cafe – prompted initially by customers who noticed that there was a Wi-Fi network covering the premises and asking for the password.

His is one of a growing number of small restaurants and diners that have discovered that as more and more people own smartphones able to send and receive email and browse the web, they are increasingly happy to get a high-speed connection and open it up to customers free of charge.

As the economic clouds darken, they have discovered that the internet is the equivalent of the never-ending coffee cup, only better: it doesn’t require heating and barely needs any electricity. And it doesn’t interfere with the normal run of business, just enhances it.

“We initially set it up just for our own staff,” Thompson explains. “Then people asked for the password, so we did a code number for each person. Then I felt it might encourage customers to come back if we just opened it up. Being an ‘eatery’ rather than a restaurant, we wanted to get the early morning people who will often sit here for a bit and deal with business things.” With, of course, a cup of coffee and perhaps a slice of cake.

Gluttons is hardly alone: more and more food outlets are discovering that a sign – even like the one Thompson uses, which simply proclaims FREE WI-FI lodged in one window – can pull customers in. Earlier in December, the food chain McDonalds announced that customers in its 1,200 UK outlets were downloading 500 gigabytes (GB) of data each day, and that the number of customers had doubled in the past year.

According to Informa Telecoms & Media, an analyst company, while the number of “premium” Wi-Fi hotspots in the UK grew from 33,000 in 2010 to 54,000 in 2011, so did the proportion that are free – from 40% to 45%; from 13,200 to 24,300, an increase of 84%.

“Whilst access costs to the user are “free”, the hotspots themselves still generate revenue using alternative business models, such as by increasing footfall/customer numbers, keeping customers in-store longer, increasing customer satisfaction, location-based advertising, and so on,” says Thomas Wehmeier, principal telecoms analyst at Informa.

Shrikant Shenwai, chief executive of the Wireless Broadband Alliance, whose members push Wi-Fi – both paid-for and free – says the reason is simple: “it’s about how you attract the consumer who has a need to stay connected.”

Where this is an emerging culture, of course, there is a counter culture. And a number of niche establishments in some more boho urban quarters are boasting of the fact they have no Wi-Fi – keen as they are to discourage a café full of customers crouched behind screens, failing to engage with each other. Others drop their connections at key times of the day – for instance the Gallery Café in London’s Bethnal Green, opted to go Wi-Fi-free at lunch time, to ensure diners were able to find seating amid the coffee-slurping laptop and tablet users

Yet the trend is most definitely towards greater connectivity. And certainly it is the rise of the smartphone which has driven the demand for fast connections everywhere – and for free. Customers are increasingly eager to seek out the oasis of a guaranteed connection that won’t count against their monthly data allowance.

The latest data from the communications regulator Ofcom says that smart phone owners make up 46% – or 28m – of UK mobile users, well ahead of other major European countries, and the number is growing by millions every quarter. At the same time though, operators have begun to clamp down on their “unlimited” data offerings over the mobile network. Those contracts, introduced with the iPhone in 2007, are gradually being phased out in favour of tighter data “caps” of around 500 megabytes (MB) per month – sufficient for thousands of emails, or 200 hours’ web browsing, or two hours’ low-quality viewing of BBC’s iPlayer catchup service.

Little wonder Wi-Fi “hotspots” are hotly sought. The Office for National Statistics calculated recently that 4.9m people connected through Wi-Fi “hotspots” in 2010 at locations such as hotels, airports and cafes in 2010 – up from 0.7m in 2007.

And the growing hordes seeking a connection, especially among buildings where the mobile data signal often fails, often shun paid-for services such as BT’s OpenZone and The Cloud in favour of places where connection is thrown in with a croissant. Although Shenwai remarks that “in the end, someone has to pay for that connection” – and that it might be added on to the price of food or drink. But few people will pay for Wi-Fi if they can walk around the corner and get it for free.

Added to that, London mayor Boris Johnson pledged in 2010 that there would be city-wide Wi-Fi in the capital in time for the 2012 Olympics, when data networks are expected to struggle as millions of people try to watch video streams of key events. Significantly, he said nothing about pricing – and no more details have been released about the project since.

But a number of cities including Bristol and York have experimented with free Wi-Fi, often successfully, to attract people to markets and cafes.

But what once seemed like an added extra is fast becoming a necessity. Even within Saffron Walden’s small town limits, a two-minute walk will take you past Starbucks (which offers free Wi-Fi through a deal with BT’s OpenZone division) to Mocha, a short-order cafe where the menu is written on a giant blackboard, the staff are always moving, and the Wi-Fi is free – though the password changes every couple of weeks. (That ensures free riders don’t just sit outside not buying anything.) “It was my brother originally, he had it upstairs and people asked for it,” says the manager James Slade, returning from a table. “We’ve had it about a year. But you can see it makes a difference – people come in for a coffee and they’re using their phones. It’s definitely been worth it. And free – well, it ought to be free, shouldn’t it? It should be free everywhere.”

From The Guardian

PorE. J. Asso

Guía de estilo para las relaciones en red

Everyone agrees that we spend too much of our lives e-mailing. Everyone agrees that the answer is to write fewer, shorter, clearer messages. Everyone has known this for years. Yet instead of getting better

http://m.ft.com/cms/s/0/e851c786-9ea6-11e0-9469-00144feabdc0.html

PorE. J. Asso

Pero lo mejor que el futuro está por llegar…

30 cosas que Twitter y Facebook han cambiado en nuestras vidas http://bit.ly/eo1uLF … #Archivo

PorE. J. Asso

Twitter so long understanding !

Twitter es una gran licuadora, la humanidad la llena de información, y cada uno de nosotros tiene un botón con su nombre, al presionarlo todo se detiene, y por arte de magia, aparecen mensajes que son nuestros, sea porque alguien uso el nombre indicado o sea porque hemos decidido que dicha información nos pertenece o nos interesa. Todos somos dueños de la gran licuadora. Todos colaboramos llenándola de pizcas de información, granos de sabiduría, hojas de humor, pedacitos de tristeza, restos de ideas, albahaca y canela. Y cada uno decide que sacar de allí, una licuadora que mezcla todo en una gran red y da un poder inaudito al último eslabón. Nadie decide por mí que voy a leer. Yo presiono el botón y yo selecciono la mezcla que recibiré. Eso es Twitter… y millones de cosas más.

Hoy se cumplen 5 años desde que fue enviado el primer tweet, el primer mensaje, el creador de los 140 caracteres. Son tantas las cosas que han ocurrido en este tiempo que resulta muy difícil hacer un recorrido rápido. Twitter fue menospreciado hasta el 2009, como todas las cosas buenas, los visionarios se equivocaron, le decretaron la muerte incluso antes de tener vida. En el 2010 Twitter se convirtió en omnipresente. Estaba en todos lados. La frase “Síguenos en Twitter” se imprimió hasta devorar bosques completos, gastó más tinta en el mundo que la que se podía gastar el catálogo de Ikea en una década. Expertos de todo el mundo señalaban, y lo siguen haciendo, que Twitter no tiene un modelo claro para monetizar la compañía. Mientras tanto, una generación de personas encuentran trabajos directamente relacionados con Twitter. Ganan dinero usando Twitter. Paradojas de la licuadora.

http://alt1040.com/2011/03/twitter-5-anos-despues

PorE. J. Asso

Twitter es el 2011

Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.

According to research from Sysomos, users’ following habits have changed dramatically since 2009. That year, nearly two in five Twitter users around the world followed five people or fewer. By 2010 that group had been sliced nearly in half, indicating more participation among users. There was also a sharp difference in the proportion of accounts who were followed by five or fewer other users, dropping from 46% of the total in 2009 to 32% in 2010.

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