Web 2.0 technologies are empowering us in ways we could only have imagined even just a few years ago. We’re able to build more, connect more, have more fun, sell more stuff, share more than ever before—and do it all faster. But as the pace of change and innovation accelerates, separating signal from noise, useful from annoying, genuine from fluff becomes increasingly challenging.

What tools and applications are right for a given project? How can we provide a more meaningful experience for users and customers? How can we have a positive impact on the world we live in? What are the ways we can create more value for our businesses? How do we gather and focus datapoints to deliver relevant information? How can we increase conversation and collaboration?

The second Web 2.0 Expo San Francisco takes the pulse of the Web ecosystem and looks to its future, training a spotlight across the Web 2.0 universe to illuminate how the Internet Revolution is being created and delivered. Web 2.0 Expo is for the builders of the next generation web: designers, developers, entrepreneurs, marketers, business strategists, and venture capitalists, people who have experiences to share and a passion for learning–the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above. What will you do with the power of Web 2.0?

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Expertos españoles nos comentan los dos principales retos de la operación: Cómo conciliar los productos CPM de la también adquirida OutlookSoft con los de Catersis que aporta Business Objects, y qué hará la amplia base de clientes españoles que combinan las BBDD Oracle con el BI de Business Objects. La compra ha revolucionado el mercado

Óscar Alonso Llombart, consultor de Lantares, Platinum Reseller Partner de Cognos, explica las diferencias entre el BI tradicional, que analiza información histórica, y el llamado BI Operacional, que permite analizar procesos de negocio actuales haciendo llegar la información a nuevos tipos de perfiles en las compañías, incluyendo a partners externos y clientes. La necesidad de una visibilidad en ‘tiempo real’ para tomar decisiones ha dado pie al nacimiento de dos conceptos que también analiza el autor, Business Activity Monitoring (BAM) y Business Event Management (BEM). Además, repasa las aportaciones que la tecnología de Cognos puede hacer en este nuevo entorno de gestión de los negocios

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Cognos shares rose almost 8 percent.

The acquisition would follow similar moves in the same market this year. Software giant SAP AG recently linked up with Business Objects SA and Oracle Corp. grabbed Hyperion Solutions Corp. Cognos shares had soared recently on expectations that it, too, would be acquired.

Business-intelligence software helps big organizations gather and analyze data for such complex tasks as modeling the financial impact of strategic decisions or making staffing changes.

IBM has been on an acquisition tear in recent years to build out its software portfolio and improve the company’s overall profit margins.

Steve Mills, the head of IBM’s software group, said acquiring Cognos — which already had a business partnership with IBM — was not inspired by rivals’ deals.

”We never do acquisitions on defensive moves or based on what others are doing,” Mills said in an interview.

IBM is offering to pay $58 per share in cash for Ottawa-based Cognos, a 9 percent premium over Cognos’ $52.98 closing price on Friday. Cognos was trading in the mid-$40s before SAP’s $7 billion proposal for Business Objects was announced in October, accelerating expectations for consolidation in business-intelligence software.

Cognos shares rose $4.04, or 7.6 percent, to $57.02 in morning trading Monday. IBM shares rose $1.33 to $101.59.

IBM said Cognos’ portfolio will fit in its information management software division. Cognos CEO Rob Ashe is expected to remain and report to the group’s head, Ambuj Goyal, after the deal is completed in the first quarter of 2008.

Cognos has 4,000 employees worldwide and U.S. headquarters in Burlington, Mass.

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